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Social and Behavior Change Communication (SBCC) Quality Assessment Tool

Author / Copyright Holder: C-Change, FHI 360, USAID
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C-Change created this learning package for facilitated, face-to-face workshops on social and behavior change communication (SBCC). The package includes a series of six modules for communication practitioners working in development. A facilitator's guide accompanies each module.

Users for whom this learning package is designed

This package is designed for staff of small and medium-sized development organizations with varying degrees of experience in planning or implementing SBCC programs.

Facilitators may tailor each module to the profile of learners as well as to the time available. The format makes it easy for facilitators to substitute examples from their own professional experience to help make the curriculum relevant for all participants.

What the learning package aims to accomplish

Many resources have been developed over the years to build capacity in topics related to SBCC. The C-Modules complements and consolidates what is already available in SBCC application and makes it easy for facilitators to apply and access materials created by others. The modules focus on essential SBCC competencies during each of the five key stages to develop an effective SBCC program; rely on and feature a number of practical SBCC tools; use actual field examples for teaching;  and create opportunities for participants to apply what they learn to their own programs

The Introduction Module, numbered 0, outlines the overall SBCC framework, including the five steps of C-Planning for SBCC (see graphic). Each of the next five modules focuses on one distinct step of the SBCC planning process:

Module 1: Understanding the Situation

Module 2: Focusing & Designing

Module 3: Creating

Module 4: Implementing & Monitoring

Module 5: Evaluating & Replanning