Author / Copyright Holder:
Andrew Robertson, Eran Fraenkel, Emrys Schoemaker, Sheldon Himelfarb
Over the past twenty years, media interventions have become an accepted tool for conflict management. Interventions have often proven ineffective, however, because they lacked clear definition of their intended outcomes. This research describes an Intended-Outcomes Needs Assessment methodology (IONA) to help address this by:
Integrating conflict analysis and media assessments to sharpen the focus on peacebuilding objectives; and
Improving the quality and precision of project plans to enable better comparison of the results achieved.