M&E Thursday Talk – Measuring the Effects of Media: Lessons from Niger

Dr. Jeffrey Conroy-Krutz, Michigan State University

February 27, 2020 at 10:00am EDT

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Join DME for Peace this Thursday, February 27th at 10am EDT, as Dr. Jeffrey Conroy-Krutz, Professor of Political Science at Michigan State University, joins the M&E Thursday Talks to lead a discussion on “Measuring the Effects of Media: Lessons from Niger.”


Many programs use content provided over mass media to change knowledge, attitudes, and behaviors in target populations. Unfortunately, rigorous evaluations of the effects of such programs can be difficult; identifying the exposed population is challenging, people typically self-select the media they consume, and the differences between exposed and non-exposed populations can’t necessarily be attributed to the media program.

In this webinar, Jeffrey Conroy-Krutz will cover the potential of the experimental Encouragement Design, which was recently implemented in rural Niger to measure the effects of a radio discussion program. Jeffrey will explore the perceived benefits of the experiment’s design and evaluation strategy, and how it has been used to rigorously measure program effects. Limitations and logistical challenges will also be openly discussed. Participants are encouraged to share their own experiences, both successes and lessons learned, around evaluating media-centric projects.

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