Analyzing Qualitative Data for Evaluation

Centers for Disease Control and Prevention

Created 10/08/2015




Qualitative data are information in non-numeric form. They usually appear in textual or narrative format. For example, focus group notes, open-ended interview or questionnaire responses, and observation notes are all types of qualitative data. Qualitative data analysis is the process of interpreting and understanding the qualitative data that you have collected.

 Qualitative data analysis relies heavily on interpretation. During analysis, you will draw on your own experiences and knowledge of your program to make sense of your data. You will also consider the context of your program to determine how the data fit into the bigger picture. Qualitative data analysis is an iterative process; once you have begun to collect qualitative data, you will begin to review it and use your initial findings to shape how you collect and interpret data in the future.

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