The BA approach is not intended to supplant quantitative surveys and other traditional methods for data gathering. It seeks to complement these methods by providing reliable, qualitative, in-depth information on the sociocultural conditions and perceptions of the project’s target group. This information is intended to be immediate use to managers and policymakers responsible for improving people’s lives. BA facilitates the development of initiatives that are demand-driven and enhances their sustainability. The approach is useful in:
- identifying and designing development activities;
- signaling constraints to participation faced by the target group;
- obtaining feedback on reactions of the target group to the interventions implemented;
- uncovering new information that would otherwise not come to light
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