Evaluation of Talking Drum Studio- Sierra Leone
Amr Abdalla, Ph.D. Susan Shepler, M.A. Suleiman Hussein, M.A., Search for Common Ground
An external evaluation by Amr Abdalla, Susan Shepler and Suleiman Hussein was conducted in March, 2002. Though each radio programming strand has a different format, each of them have the same goal: to encourage peace and reconciliation. Key findings include:
- There was a tremendous increase in listenership from about 40% in 2000 to almost 90% in 2002
- Many interviewees emphasized TDS-SL’s wide reach to all regions of the country. This was regarded as a pioneering effort, especially as TDS-SL has taken the risk of reaching out to people in rebel controlled areas
- The ethnic and lingual diversity of the TDS-SL staff facilitates their sending their messages effectively to various groups of people
- The success of TDS-SL in working with children has been recognized by all. The Golden Kids program has had a great positive influence on so many children, and adults as well. This was also coupled with successes in addressing trauma healing issues among the younger generations
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