External Evaluation Peace Process Communication Campaign

The Peace Process Communication Campaign (PPCC) is SFCG’s c was launched with the major long term objectives of raising awareness, promoting the potential role of people in the peace process, ensuring the people’s support of the peace process, and holding political leaders accountable in respect of the peace process. In contributing towards achieving these long term objectives, in the short term the project aimed at mobilizing media organizations and producing media pieces. In achieving these short term objectives the campaign carried out various activities including the production and broadcast of PSAs, the creation of peace songs, and the formation of working groups of journalists, media operators and civil society representatives. The evaluation was orientated towards establishing to what extent PPCC was able to fulfill its intended short-term and long-term objectives.
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