Public Call: Are you an Influencer promoting positive social messaging?


Created 12/04/2020


Search for Common Ground is currently implementing a 15-month rapid response program, with support from the EU’s Instrument contributing to Stability and Peace (IcSP), to combat COVID-19 in a number of countries around the world. Through this program, Search is responsible for developing a digital coordination and learning platform for practitioners responding to pandemics in conflict-affected contexts, as well as a platform that showcases the work of influencers in these contexts that are contributing to positive change in their communities. 

Throughout the world, influencers play a key role in the communications ecosystem within their community–often, the reach of these influencers is confined to their immediate contexts. The Influencers for Change network, seeks to identify and highlight a diversity of digital influencers who are making positive contributions to their societies in response to the pandemic. Through the development of this network, influencers in conflict-affected contexts will have the opportunity to showcase their work with a global audience, learn from and connect with their peers, and hone their messages to amplify the impact of their communications. 

We need your help in identifying influencers around the world to showcase their work through the new platform. The platform will allow influencers to develop digital portfolios to showcase their work, participate in live discussions with other influencers, and access small grants to support their work. 

What is an Influencer?

An Influencer is a person who has the potential to influence and affect the behaviours of other people because of their authority, knowledge, position, or relationship with their audience.

Why do they matter?

We understand that the messenger is often more important than the message itself. By working with influencers, we may be able to reach previously hard-to-reach communities, and we can incentivise positive social civil discourse.

Upon being identified to join Influencers for Change, influencers will become part of an exclusive community that is contributing to positive change at local and international levels. 

Who is eligible? 

Influencers from the following countries are eligible to join Influencers for Change: Afghanistan, Burkina Faso, Burundi, Central African Republic, DR Congo, Guinea, Indonesia, Iraq, Israel, Jordan, Kenya, Kyrgyzstan, Lebanon, Liberia, Mali, Myanmar, Niger, Nigeria, North Macedonia, Pakistan, Palestine, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Sri Lanka, Syria, Tanzania, Uganda, Uzbekistan, Yemen.

Benefits of engagement with the network include:

  • Private, expert-facilitated discussions and learning exchanges
  • The opportunity to create digital portfolios for Search dissemination, future use, and adaptation to context
  • Access to small grants to support the influencers’ work

To apply, you can click on this link and complete the form. The deadline to submit is January 8, 2021

Please email Emily Long ( if you have any questions or concerns.

Thank you!

16 comments on “Public Call: Are you an Influencer promoting positive social messaging?”

GREAT resource to have a social media savvy peace-building influencer collaborating with you.   This week I met a person from Afghanistan that I helped his parents repatriate from Pakistan (before he was born).   He was a UC Davis Fullbright student.   He now is working with the World Bank Group in Pakistan.    We have been trying to put together an effort by students and young professionals to help eliminate polio in Pakistan and Afghanistan, and achieve successful SDG outcomes at the same time that could affect Afghanistan, Pakistan and all of their neighbors.  

Hi Jack, 
It’s probably more efficient to access analytics on social media influencers – the people with big followings on FB, Twitter, Instagram, maybe Telegram. We did this with great effect in Somalia and got a pool of independent influencers together who were willing to help spread the word about work a USAID project was doing. We also started to firm an association of independent influencers and providing capacity enhancement for established influencers and for young people who wanted to become influencers. Their publicizing of our work and that of the Govt Somalia was independent and non-politicized and people could opt in or out re publicizing an event or activity. I’d be happy to talk to you further.
Valerie Haugen

Hello Valerie. Thank you for your comment. I am one of the leads on this project, working alongside Jack. Thank you for your suggestion. We would be happy to talk about this approach and your experience working with influencers, if you would like to reach me at

I have trained more than 50 traumatized people from dadaab refugee camp last year and I met some of them this year in one of the camp and I have asked them their situation and how they are feeling this moment and they told me the forget the past and their trauma healed after they share with other participants on that very day and they are okey now. I encouraged them to help other traumatized people in the camp and share how search for common ground heal their trauma wounds

Thank you for your comment, Isa Mohamed Ahmed. We have received your submission and will be in touch within the next month.

I have been working with local peacebuilders in plateau state for 10years now and have been oppotunied to recommend them for trainings that is aimed at building their capacity to enable them better manage conflict. I have also maintained a networking relationship with them.

Thank you for your comment, Ada Ichoja Ohaba. Please fill out the Google Form linked to in this post if you have not already to be submitted for consideration.

Thank you for your comment, Aminu. Please fill out the Google Form linked to in this post if you have not already to be submitted for consideration.

I have been working with the youth in South Sudan for almost 6 years now. During the outbreak of the pandamic we work very hard with other youth to make sure we reach boarder points and hard to reach areas. 

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