Internal Evaluation of SFCG-SL Election Strategy

The strategy was assessed on five key criteria. Key findings include:

• Coverage and Reach of the Strategy Tools: The majority of respondents listened to IRN across the study areas. NEW observers were seen in the polling stations. Their roles were clearly understood by respondents. The TV episodic drama Insai di Saloon did not have the intended reach and reached only a section of the target population.
• Effectiveness and Impact of the Strategy Tools: IRN had an impact in that it effectively provided the appropriate information on the electoral process before the election. NEW observers were seen as being unbiased, not “wearing party colours” as one participant said. Although the TV drama did not have a large reach, those in the study locations who did watch Insai di saloon showed a clear understanding of the messages and the character behaviour models.
• Coordination of Strategic Partners: Discussions with strategy actors at national, regional and local levels showed that, all in all, the coordination was very good and was key in helping the strategy partners reach their goal of contributing to making the elections free from violence.
• Complementarity of and Coherence between Strategic Partners:Discussions with various partners of the strategy clearly showed that all shared the same vision of a peaceful and transparent election, and the approach of each component of the strategy was not only complementary to the others, but also necessary for the success of the other.
• Credibility of Strategic Partners: Participants showed that they trusted the NEW observers and thought the information provided on IRN radios was true. SFCG-TDS is constantly assessing its credibility among the population. The responses to questions about preferred radio programs, is a proof of respect and acceptance of TDS productions.

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