Listener Survey Report: Talking Drum Studio Liberia

SFCG’s program runs two complementary projects, Talking Drum Studio (TDS) and Tinamenima. TDS is a multi-media production studio that produces 300 minutes of radio programming each week. Tinamenima is SFCG’s community outreach arm, working directly in communities to facilitate dialogue and cooperative solutions. In December 2004 and January 2005, SFCG conducted a listener survey of 453 individuals in Monrovia and six counties. The survey focused on TDS and its activities, not addressing Tinamenima’s efforts. The results of the survey both provide feedback on TDS’s existing programming and also offer direction on Liberians’ concerns and priorities, helping SFCG’s new initiatives – both media and outreach – ensure relevancy to the target groups. In addition to gathering listenership data, the survey also collected information to inform SFCG-Liberia’s monitoring plan. The survey was conducted using an intercept approach following a standard questionnaire. Outside surveyors were contracted so that they would not be identified as TDS representatives and bias potential responses. The surveyors participated in a workshop on survey methodology before deploying around Monrovia by neighbourhood and the upcountry locations easily accessible from the capital.
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