SFCG has been working on with PICOT to support its media strategy in the advocacy campaign for reform of the chieftaincy system. The project worked towards the overall goal of providing a national platform for debate on chieftaincy reform whilst influencing policy to ensure that the reform is consistent with national aspirations during its 6 month life span. More specifically, the project’s objectives included promoting basic understanding amongst civil society and communities about the need for chieftaincy reform and how it supports democratic values and principles, stimulating discussion and national debate on the role chiefs should play in a democracy vis-a-vis the decentralized local government (district councils), and ensuring civil society’s position on the Draft Chieftaincy Act is taken into consideration in the discussions leading to the final enactment. In light of these objectives, the project implements a number of activities including a bi-monthly radio program, reinforcing campaign messages through jingles, programme review meetings, and mainstreaming chieftaincy reform into Search for Common Ground Soap Operas.
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