The Team, Kenya: Mid-Term and Final Evaluation

The project was designed based on the assumption that popular culture can have an enormous impact in changing mass attitudes. A range of key issues were identified that provide a source of conflict within Kenyan society, many of which have direct links to poor governance. Developed in the months that followed the post election violence, the series is a metaphor about Kenyan society. Themes include ethnic tolerance and retribution, land disputes, mob violence and police impunity, gender violence, corruption and bribery, economic and social inequalities and youth unemployment. Messages were explicitly crafted to challenge citizens at all levels of society to take responsibility for improving their lives and the lives of their fellow citizens through positive engagement with one another. Officials at all levels are encouraged to engage with and respond to the needs of their constituents and citizens are encouraged to understand not only their rights but their responsibilities in creating positive change for Kenya. Thus, the main goal of the series, as indicated in the main objective of the log frame, is to change the relationship between citizens and their government from one of strife to one of cooperation.

Outreach activities to support the media work, has promoted alternative, peaceful approaches to resolving these contentious societal issues and has helped shift the way that citizens and their leaders interact with the other.